FA

Is Your Idea Ready For A Rapid Market Introduction?

Consider these factors when choosing your development (go-to-market) path.

Was your idea developed and refined in your mind after years of real-life experience? Usually if the idea was one that came to you at the spur of a moment or during a dream at night, then more refinement will be needed. Ideas that come from real-life experiences have more practicality. They're usually more grounded in reality.

Do you have a patent (or patent pending) for your product or service? Patents show clarity of thought. If an Inventor has taken the time, effort, and money to pursue a patent-even if it's pending-then he probably has the maturity of mind to ensure that the product is viable.

Do you have a functioning full-size prototype? A full-size prototype is a great way to see the practicality of your idea. I recently met with an Inventor who had gone to great lengths to develop a miniature model of his concept. However, he had not taken his idea to the next step and developed a full-size model. If he would have, he would have quickly seen that his idea was not going to work.

Is the market mature and stable? In a mature market, the players and market dynamics are known. In a young and volatile market, the landscape is always changing, so a comprehensive analysis is needed.

As an Inventor, if you can honestly answer yes to these four questions, then you are a good candidate for a rapid (Go-To-Market) introduction.

The Marketability Report
Go-To-Market begins with a succinct Marketability Report.

To prepare a concise and accurate Marketability Report, one must have the years of experience necessary to quickly get to the bottom line actions.

The Marketability Report must succinctly audit the market, capture the essence of the competitive landscape, address pricing, capsulate channel strategy, and contain an accurate product benefit analysis including a uniquely defensible product position and image.

The Image Materials
If the Marketability Report acknowledges the opportunity, then it's time to implement. The positioning, image, and unique selling proposition (USP) must then be properly portrayed via logo treatment and packaging/merchandising that's right for the targeted channels and end-users. Strategic Insight has the real-life experience and capabilities to bring your idea to life.

The Sales Materials
The Marketability Report also defines the targeted channels of distribution. Strategic Insight will prepare all sales and pricing literature and presentation materials needed to properly present the idea to identified channel representatives.

The Sales Presentation
An experienced sales staff is now needed to present your idea first-hand to the all-important buyer. Our experienced sales personnel have sold products into retail and B2B accounts like: Wal-Mart, Sears, Home Depot, Lowe's, Grainger and many others.

The Product Order, Manufacture, and Shipment
With purchase order in hand, it is now time to manufacture and ship the product. SI's full service capabilities will ensure that UPC and model numbers are generated, set-up sheets are prepared, and that all manufacturing are confirmed and ready to ship product in a timely manner.

With SI's Go-To-Market process, bringing your product to market was never so easy.