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Go-To-Market
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An action plan to bring your ideas to life.
For some Inventors the preferred choice is watch their idea brought to market and enjoy the spoils of their idea! In
this case, SI becomes the marketing, sales, and logistics facilitator for the Inventor. We call this our Go-To-Market™
process.
In this case, SI will conduct a thorough Marketability Report (MR) detailing the actions needed to bring the product
or service to market. Topics include such areas as:
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Market size and dimension
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Competitive landscape
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Competitive product/service profile
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Competitive matrix
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Pricing strategy
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Product positioning and image statement
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Benefit analysis/matrix
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Packaging strategy
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Merchandising strategy
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Channel strategy
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Forecast
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Field interviews/research
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Go-To-Market (Downside Risk Issues)
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| Solunogen products on the retail shelf at Feeders Supply. |
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| Inventor, Dave Hodges with retail merchandiser. |
If mutually agreed to move forward, SI will direct the following activities:
As the Inventor and owner of the idea,
you approve all key milestones along the way, such as pricing, logos, packaging, merchandising, presentation materials, etc.
After all, it's your idea and we intend for it to stay that way.
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