Clients & Success Stories

Strategic Insight Into Petcoke

Founders of Matrix Engineering, Darren and Mike, knew they had a great opportunity with their unique mobile petcoke system. They also knew they needed a detailed business plan to help them refine their direction and obtain further funding for their project. They turned to Strategic Insight and the Regional Business & Innovation Center.

Objective:

Define the real market potential for their unique mobile test unit. Specify the specific strategic and tactical steps needed to continue their market growth. And, finally, Matrix needed to develop the communication tools required to promote their unique product and service to their targeted markets.

Outcome:

SI developed a detailed buiness plan and the identified print ads, collateral, and flash videos needed to successfully gain funding and move forward.

"SI was instrumental in our successful funding efforts. We're also very pleased with the various creative materials they prepared for us. They developed the plan and help us to execute it", Darren Jarvis, Co-Founder.

Strategic Insight Into Retail

Full-time painter and part-time inventor, Dave Hodges new he had invented a more user-friendly paint roller, but he had not idea how to get it into the market. Now, after working with SI to get his product designed, tooled, and manufactured, he has his product in Porter Paints. And, SI and Dave's sights are now set on TrueValue and Lowes!

Objective:

Define the real market potential for the new product idea, develop proper engineering drawings, find the appropriate manufacturing, create the merchandising, then pitch it to key retailers.

Outcome:

The product was approved for merchandising in Porter Paints. The Buyer at TrueValue has approved the product for launch to their 5,000 stores. And, Lowes is currently evaluating the product.

"Lyle and Steve of SI have been all that my wife Deb and I could have asked for. They get done what they say they will. I couldn't have done any of this without them", D Hodges, Hodges Lock-N-Paint.

Strategic Insight Into Child Entertainment

Artist and inventor had a novel idea for a Child Entertainment Center, but need help refining the concept and developing a business plan So, he came to Strategic Insight LLC.

Objective:

Define the real market potential for the new product idea, then develop a realistic business plan.

Outcome:

SI prepared a thorough market and product audit, defined the competitive lanscape,developed the pricing startegy, and identified the "play-mix" needed for a successful playtime environment. Within weeks, the inventor was awarded the money needed to launch not one, but two Ya-Ya's Adventure Islands.

"SI helped me adjust and refine my concept. Their custom built business plan helped me get the money I needed to see my idea come to life. I've now asked them to help me promote the Ya-Ya's concept.", B Dallas, Inventor and Founder of Ya-Ya's Adventure Island.

Strategic Insight Into Allergy Relief

An Inventor tried for years to market his allergy relief product, but with no success. So, he came to Strategic Insight LLC.

Objective:

Define the real market potential for the new product idea, then develop a realistic go to market plan including pricing, packaging, etc.

Outcome:

SI prepared a thorough market and product audit, defined the competitive lanscape,developed the pricing startegy, and prepared logo treatment and packaging needed to present the product to targeted retailers.

"SI helped us to see the "real" market landscape. We revised our formula, developed new packaging and now our product is in the retail channel. Something we couldn't have done without them...", B Leep, AllerSmith Labs LLC

Strategic Insight Into New Farming Technology

When a Kentucky inventor and businessman needed to define the market feasibility of his new farming technolgy, he came to Strategic Insight LLC.

Objective:

Define the real market potential for the new product idea, then develop materials necessary for investor presentations.

Outcome:

SI prepared a thorough market audit, defined the competitive lanscape,developed the pricing startegy, and prepared logo treatment and sales materials needed to present the product to targeted investors.

"SI has been an instrumental source in helping us refine our product and prepare materials for investors. They've become part of our team...", H Choate, TapLogic LLC

Strategic Insight Into A New Business Direction

When Interstate Data Inc needed a new strategic direction backed with an actionable plan, it turned to Strategic Insight.

Objective:

Prepare a thorough market audit backed with proprietary consumer research to uncover a new marketable direction.

Outcome:

SI worked with the executives of Interstate Data Inc to develop a new strategic direction. Backed with a realistic business plan-their company has a new direction, image, and increased traffic. Company is now positioned for growth and/or acquisition.

"SI provided the direction we needed to move forward ..", Randy Carpenter, President, Interstate Data Inc.

Strategic Insight Into Employee Engagement

When Greater Louisville Inc. (GLI) needed to execute its previously crafted strategies, it turned to Strategic Insight. GLI had a strong strategic plan in hand, and now needed an effective means of defining and implementing the appropriate tactical initiatives.

Objective:

Uncover the critical initiatives and key performance indicators needed to achieve targeted objectives and strategies.

Outcome:

SI worked with the talented executive staff of GLI to define the key initiatives along with the Champions, Sponsors, and resources required to fulfill them.

"The methods and techniques developed by (SI) are making a tremendous difference ..", Joe Reagan, COO, Greater Louisville Inc.

Strategic Insight Into Process Mapping

When the Enterprise Corp. recognized that their growth required a new client engagement process they chose to work with Strategic Insight. The Enterprise Corp realized that a new more efficient process was required to properly manage client needs.

Objective:

Define a new more effective and efficient process for servicing its diverse and growing client base.

Outcome:

Strategic Insight successfully developed a new process via a simple three step approach: 1) use a mapping technique to uncover the strenghts and weaknesses of the current process, 2) identify a new process that ultilizes a recognized phase and gate process to facilitate client tracking, and 3) define clear roles and responsibilities (using the RASIC process).

"(SI) has been a fantastic resource..", Mark Crane, Executive Director, Enterprise Corp.

Strategic Insight Into Category Management

When Bosch and Sears wanted to rationalize their product assortment in two key category segments, they turned to Strategic Insight.

Like many retailers today, Sears wanted to ensure that they had the correct product assortment for optimal sales and profits.

Working with the Bosch Team, Strategic Insight was asked to evaluate the:

consumer buying trends and behavior.
competitive product mix.
current product (program and promotional) and brand mix.

Objective:

Establish the strategy for each product segment and in doing so recommend the optimal product and brand mix needed to carry it out.

Outcome:

Using various category management techniques, Strategic Insight was able to define the product mix needed to deliver the following outcomes:

Sales- 21% increase, GMROI- 83% increase, Turns- 183% increase, SKU's- 43% reduction, and DSO- 45% reduction.

Simplified the wall- deleted 43% of the sku's and 4 brands while improving Sales, GMROI, Turns, and DSO!

Strategic Insight Into Brand Positioning

In light of recent market changes impacting two of its flagship tool brands- Bosch and Skil, the Accessory Group needed to redefine the role of its 50 year old accessory brand, Vermont American. Strategic Insight was asked to develop and facilitate a brainstorming session to help the Accessory Team define a strategically competitive positioning for its Vermont American brand.

Objective:

Define a strategy and positioning for the Vermont American brand which would allow it to capitalize on its unique strengths while complementing the Bosch and Skil brands.

Outcome:

Strategic Insight utilized team brainstorming and ranking techniques to uncover the brand's strengths and weaknesses. Continuing with this approach, critical factors for the brand's success were identified and assigned to key management personnel for follow-through actions.

"(SI's) unique process helped our management team to develop a long-term brand strategy critical to the future success of our division"....says, Tom Duncan, VP- Brand & Channel Marketing, Robert Bosch Tool Corporation.