.
.
Home
Ready for Rapid (Go-To-Market) Intro?
Go-To-Market
Supporting Insights
Detailed Business Plan
Our Purpose, Philosophy and Team
Clients & Success Stories
You Have A Choice
Business Purpose
Strategic Insight LLC was developed to share its years of experience in strategy, technology commercialization, marketing, product development, advertising and research with individuals and companies to improve the market place with new services and products. Bottom line-we're here to help Inventors bring their products to market.
 
Business Philosophy
A unified team is stronger than the summation of the individuals. The unified team spirit between SI and its client partner is a matter of "fit and function". If there is a good fit, then there will be good function; both will enjoy what they do and will prosper.

Lyle T. Hawkins, Partner
 
 

Lyle has 28 years of experience which includes various management positions of increasing and diverse responsibility at Robert Bosch Tool Corporation, Vermont American, The Coleman Company, Char-Broil (Division of WC Bradley), and Coats & Clark. These included management assignments in Strategic Planning, Category Management, Channel Management, Product Management, and Advertising. He has also led global assignments with European Divisions in the areas of Product Development, Global Market Transition, and Time-to-Market Project Management. His product development responsibilities includes brands such as Bosch, Skil, Vermont American, Char-Broil, Coleman, Thermos, and Craftsman. His retail experience includes the likes of Home Depot, Lowe’s, Sears, Ace, and Wal-Mart. Mr. Hawkins has also owned and operated his own full-service advertising agency servicing a diverse client base in the areas of leisure dining, commercial development, residential lending, and banking.  Mr. Hawkins holds an MBA from Bellarmine University and BS from Florida State University. Lyle is an adjunct faculty member with Indiana Wesleyan University. He is also an active member in Southeast Volunteer Services Ministry and a member of the Christian Motorcycle Association.

Steven W. Kaiser, Partner
 
 

Steve has 28 years of experience in product development and technology commercialization – effectively integrating the technology and commercial arenas to create value and growth for companies.  He has directed global Research and Development organizations and served on Senior Business Management teams.  Dr. Kaiser has led all aspects of the bench-to-business process:  discovery, product development, manufacturing, applications development, customer programs, product launch and intellectual property.  Steve also has extensive experience in developing partnerships between companies to create new commercial opportunities through their technologies.  He has developed a broad reservoir of product, process and end-use application technologies from which to draw.  He has held a variety of positions from Research Scientist to Senior Management with Ford Motor Company-Scientific Research Staff, Union Carbide Corporation, Dow Chemical Company and Borden Chemical.  Dr. Kaiser holds a PhD from The University of Michigan and a BA from Olivet Nazarene University and received a PostDoctoral appointment at the Massachusetts Institute of Technology.  He has been granted 17 US patents and has authored 18 publications.